CORRER ES DE VALIENTES

When we got that call from the leading agency creating and running “Correr Es de Valientes” we were pumped. We were not even a company at that time. We were just a bunch of ideas and energy with a vision, nothing else.

The ask was simple and concrete, but we wanted to break that little brief into al lot of pieces and pull from each piece as long as we could asking a lot of why’s to every little word we heard and every little sentence in our booklet notes.

We wanted to bring our strategic vision blended with our creative solutions to play and take this project to a different space.

We wanted to help this agency with our knowhow trying to re-define enough the project to move from a running project to a project were running was the vehicle to tell a deeper story. The rest was easy.
The openness and creative spirit we found in front was the energy we needed to go further. The project ended up beautiful. The casting amazing, we have to say. And the final experience we proposed running across the Iceand West Fjords was only defended by the high talented people that took the risk to call us, listen to us, and embark with us on this goal to re-shake this amazing 5- years of history project invented by U1st for Campofrio.