NEW BALANCE

It’s exciting to experience the ‘easy’ numbers coming when you have a successful franchise in your product line, but it’s also a huge responsibility to keep the energy up, not to mistake and to respond and surpass consumers and industry leaders expectations.

Understanding the roots of the product, its meaning and role across the generations. Respecting and celebrating its past but also building up a new future to the iconic New Balance 574 was a challenge we loved to face and a project we’ll always remember.

Leading the creative direction, building a immersive experience where sneakerheads, local influencers and and industry opinion leaders celebrated this expected relaunch with us.