RAN/ZRU

The insight was strong. Runners not able to run. The running community sitting in a cage for months. Pandemia was hitting hard, specially in Spain.
The goal was to show we were united. To show runners could achieve great things when together. And we wanted to take the lead and own it.

Rooter on this strong insight we created RAN ZRU (“Run through”, but as it sounds here). Under that name, we created the concept, the branding, the logo and a bit of visual direction. We called to action to recruit city leaders to build city teams and find the way to run across their city respecting all the Covid19 regulations existing at that time.

Thru weekly Zoom calls and a bit of homework, captain connecting with captain, and that one with the next one and so on, we manage to align +150 runners to run thru Spain, from northeast to southwest, by relays, the 1.550km that crosses Spain in diagonal to the Atlantic coast in Huelva.

High reach media echoed the achievement from Antena 3 to La Sexta to Cuatro to every local paper and radio station.  But more important than that, we brought the running community together to celebrate running is ours, and running unites.