RETO XO

 
One of the most exciting projects we’ve work with. No dubt. Understanding your company, its goals and vision. Understanding Dabiz, his world, his creativity and his motivations. Having the chance to dedicate time to really identify connection points between the two. Real insights to root your plan on. Real ideas that are true to the protagonist but at the same time will help you not just do cool things. Do cool things in the right direction to move your brand from A to B.

Dedicate enough time to this thinking phase, diving deep, going up but bringing it down. Go where you don’t use to, having someone like him to work with invites you and even forces you to go further.

Make sure this is not a brand event where Dabiz is invited. It must be him in every little detail. If you take him out and put someone else it shouldn’t work. The same with your brand. Be specific, be unique.

It took the shape of a night running clandestine event. It took the shape of a pre- marathon epic long run, or a running gymkana spiced with signature hot dogs. It can be a memorable talk about life, challenges, sports and competition; but it has to have the right merge between the essence of the asset and the identity of the brand. Pushing the limits.