THE SPEED PROJECT

We love running, but running was not enough for a large segment of young active people. Running was boring, static, and old fashioned when asking youth why not running. Brands including Nike were trying to find formulas to make running younger and more interesting for this potential audience. We wanted to add a nice blend between performance and adventure spiced with a real challenge component.  

The first ever Spanish team taking part in the epic “The Speed Project”. A crazy adventure running from LA to Las Vegas running non-stop and by relays. Day and night and day again. 6 runners in a RV along 35h+ everything included. Nice content created as a result was key to evangelize thousands of upcoming runners including Instagram broadcast and a nice tour gathering local runners in 6 cities across Spain showing the resulting film from this first ever participation. We even placed 4th, but who cares.